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|---|---|---|---|
| 999 |
_c523 _d523 |
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| 003 | BD-DhSUL | ||
| 005 | 20211003121701.0 | ||
| 008 | 010409s2002 maua b 001 0 eng | ||
| 010 | _a 2001031257 | ||
| 020 | _a0072895128 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhSUL |
||
| 082 | 0 | 0 |
_a658.84 _221 |
| 100 | 1 | _aPelton, Lou E. | |
| 245 | 1 | 0 |
_aMarketing channels : _ba relationship management approach / _cLou E. Pelton, David Strutton, James R. Lumpkin. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2002. |
||
| 300 |
_axxvi, 514 p. : _bill. ; _c24 cm. + |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aBusiness Administration | ||
| 650 | 0 |
_aMarketing _xMarketing channels. |
|
| 650 | 0 | _aRelationship marketing. | |
| 700 | 1 | _aStrutton, David. | |
| 700 | 1 | _aLumpkin, James R. | |
| 942 |
_2ddc _cSID-BK |
||