| 000 | 00680nam a22002417a 4500 | ||
|---|---|---|---|
| 999 |
_c548 _d548 |
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| 003 | BD-DhSUL | ||
| 005 | 20211003115144.0 | ||
| 008 | 151020b2009 nyu||||| |||| 00| 0 eng d | ||
| 020 | _a0071244328 | ||
| 040 |
_aBD-DhSUL _cBD-DhSUL |
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| 082 |
_221 _a658.802 |
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| 100 | 1 | _aCravens, David W. | |
| 245 | 1 |
_aStrategic marketing / _cDavid W. Cravens, Nigel F. Piercy. |
|
| 250 | _a8th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc2006. |
||
| 300 |
_axvii, 726 p. : _bTables, diag. ; _c21.5 cm. |
||
| 500 | _aIncludes index. | ||
| 526 | _aBusiness Administration | ||
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aPiercy, Nigel F. | |
| 942 |
_2ddc _cSID-BK |
||