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| 100 | 1 | _aBlech, George E. | |
| 245 |
_aAdvertising and promotion: _ban integreted marketing communications perspective / _cGeorge E. Belch and Michael A. Belch. |
||
| 250 | _a10th ed. | ||
| 260 |
_aNew York : _bTata McGraw-Hill, _cc2012. |
||
| 300 |
_axxxvi,842p. : _bill. ; _c22.5 cm. |
||
| 500 | _aIncludes index. | ||
| 526 | _aBusiness Administration | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aBlech, Michael A. | |
| 942 |
_2ddc _cSID-BK |
||