| 000 | 00748nam a22002537a 4500 | ||
|---|---|---|---|
| 999 |
_c6963 _d6964 |
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| 003 | BD-DhSUL | ||
| 005 | 20211003122257.0 | ||
| 008 | 161108s2009 ii a|||| |||| 001 0 eng d | ||
| 020 | _a0071284400 | ||
| 020 | _a9780071284400 | ||
| 040 |
_aBD-DhSUL _cBD-DhSUL |
||
| 082 |
_221 _a659.1 _bBEA |
||
| 100 | 1 | _aBelch, George E. | |
| 245 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch and Michael A. Belch. |
||
| 250 | _a8th ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw-Hill, _cc2009. |
||
| 300 |
_axiii, 836 p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 526 | _aBusiness Administration | ||
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aBlech, Michael A. | |
| 942 |
_2ddc _cSID-BK |
||