| 000 | 00767nam a22002537a 4500 | ||
|---|---|---|---|
| 999 |
_c7042 _d7043 |
||
| 003 | BD-DhSUL | ||
| 005 | 20171118133641.0 | ||
| 008 | 161112s2003 ii ||||| |||| 00| 0 eng d | ||
| 020 | _a9788129702549 | ||
| 020 | _a8129702541 | ||
| 040 |
_aBD-DhSUL _cBD-DhSUL |
||
| 082 |
_221 _a658.8 _bKES |
||
| 100 | 1 | _aKeller, Kevin Lane. | |
| 245 | 0 |
_aStrategic brand management : building, measuring, and managing brand equity _b building, measuring, and managing brand equity / _cKevin Lane Keller. |
|
| 250 | _a2nd. | ||
| 260 |
_aNew Delhi : _bPrentice Hall ; _cc2003. |
||
| 300 |
_axiii, 788 p. : _bill. ; _c21 cm. + |
||
| 500 | _aIncludes index. | ||
| 526 | _aBusiness Administration | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aStatistics | |
| 942 |
_2ddc _cSID-BK |
||