000 00817cam a2200253 a 4500
999 _c7070
_d7071
003 BD-DhSUL
005 20211003114455.0
008 161112s2010 njua b 001 0 eng
020 _a9780136079415 (casebound : alk. paper)
020 _a0136079415
040 _aDLC
_cDLC
_dYDX
_dBTCTA
_dYDXCP
_dBD-DhSUL
082 0 0 _a658.8
_221
_bKOP
100 1 _aKotler, Philip.
245 1 0 _aPrinciples of marketing /
_cPhilip Kotler, Gary Armstrong.
250 _a13th ed.
260 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_cc2010.
300 _axxiii, 613, [105] p. :
_bill. (chiefly col.) ;
_c29 cm.
504 _aIncludes bibliographical references (p. R1-R26) and indexes.
526 _aBusiness Administration
650 0 _aMarketing
700 1 _aArmstrong, Gary
_q(Gary M.)
942 _2ddc
_cSID-BK