| 000 | 00806nam a2200265 a 4500 | ||
|---|---|---|---|
| 999 |
_c7080 _d7081 |
||
| 003 | BD-DhSUL | ||
| 005 | 20210203123540.0 | ||
| 008 | 161113s1994 nyua b 001 0 eng | ||
| 020 | _a0070489718 (alk. paper) : | ||
| 040 |
_aBD-DhSUL _cBD-DhSUL |
||
| 082 | 0 | 0 |
_a658.8 _221 _bGUM |
| 100 | 1 | _aGuiltinan, Joseph P. | |
| 245 | 1 | 0 |
_aMarketing management : _bstrategies and programs / _cJoseph P. Guiltinan, Gordon W. Paul. |
| 250 | _a5th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc1994. |
||
| 300 |
_axvi, 480 p. : _bcol. ill. ; _c22.5 cm. |
||
| 440 | 0 | _aMcGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aBusiness Administration | ||
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aPaul, Gordon W. | |
| 942 |
_2ddc _cSID-BK |
||