| 000 | 00811nam a22002654a 4500 | ||
|---|---|---|---|
| 999 |
_c7088 _d7089 |
||
| 003 | BD-DhSUL | ||
| 005 | 20211003114909.0 | ||
| 008 | 161113s2003 maua b 001 0 eng | ||
| 020 | _a0072471425 (alk. paper) | ||
| 020 | _a9780070495098 | ||
| 040 |
_aBD-DhSUL _cBD-DhSUL _dBD-DhSUL |
||
| 082 | 0 | 0 |
_a658.8 _221 _bZES |
| 100 | 1 | _aZeithaml, Valarie A. | |
| 245 | 1 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner. |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2003. |
||
| 300 |
_axx, 668 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aBusiness Administration | ||
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aBitner, Mary Jo. | |
| 942 |
_2ddc _cSID-BK |
||