000 00853nam a22002774a 4500
999 _c7138
_d7139
003 BD-DhSUL
005 20171122130853.0
008 161114s2002 maua b 001 0 eng
020 _a9780071105941
020 _a0071105948
040 _aDLC
_cDLC
_dDLC
_dBD-DhSUL
082 0 0 _a658.848
_221
_bCAI
100 1 _aCateora, Philip R.
245 1 0 _aInternational marketing /
_cPhilip R. Cateora, John L. Graham.
250 _a13th ed.
260 _aNew York :
_bIrwin McGraw-Hill,
_cc2002.
300 _axxxi, 702 p. :
_bill. figs. ;
_c23 cm.
440 4 _aThe McGraw-Hill/Irwin series in marketing
504 _aIncludes bibliographical references and indexes.
526 _aBusiness Administration
650 0 _aMarketing
_xExport marketing
650 0 _aInternational business enterprises.
700 1 _aGraham, John L.
942 _2ddc
_cSID-BK