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005 | 20211003113756.0 | ||
008 | 161201s2013 ii a b 001 0 eng | ||
020 | _a9788131767160 | ||
040 |
_aDLC _cDLC _dDLC _dBD-DhSUL |
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082 | 0 | 0 |
_a658.8 _221 _bMAR |
245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler....[et al]. |
250 | _a14th ed. | ||
260 |
_aIndia : _bPearson, _cc2013. |
||
300 |
_axxv, 596 p. : _bcol. ill. tables ; _c28 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
526 | _aBusiness Administration | ||
650 | 0 | _aMarketing | |
700 | 1 |
_aKeller, Kevin Lane, _d1956- |
|
700 | 1 | _aKoshy, Abraham. | |
700 | 1 | _ajha, mithileshwar. | |
942 |
_2ddc _cSID-BK |