| 000 | 01218cam a22003014a 4500 | ||
|---|---|---|---|
| 999 |
_c9132 _d9133 |
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| 003 | BD-DhSUL | ||
| 005 | 20211003151423.0 | ||
| 008 | 040526s2005 maua b 001 0 eng | ||
| 020 | _a0072865989 (alk. paper) | ||
| 040 |
_aDLC _cBD-DhSUL _dBD-DhSUL |
||
| 082 | 0 | 0 |
_a658.56/LEP _222 |
| 100 | 1 | _aLehmann, Donald R. | |
| 245 | 1 | 0 |
_aProduct management / _cDonald R. Lehmann, Russell S. Winer. |
| 250 | _a4th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2005. |
||
| 300 |
_axvi, 494 p. : _bill. ; _c24 cm. |
||
| 365 |
_b250/- _cBDT |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 526 | _aBusiness Administration | ||
| 650 | 0 |
_a Management _xProduct management. |
|
| 700 | 1 | _aWiner, Russell S. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh051/2004053060.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh041/2004053060.html |
| 942 |
_2ddc _cSID-BK |
||