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Media planning : concepts and experiences / Edited by V Partha Sarathy. - New Delhi : the ICFAI university press, 2005. - viii, 203 p. : Ill.; 23 cm.

Includes bibliography and indexes.

ISBN: 8178815699

Subjects--Topical Terms:
advertising media planning .

Dewey Class. No.: 659.13 / MED

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