Media planning : (Record no. 3311)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00663nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhSUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160423030254.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160423s2004 ii ||||| |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8178815699 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhSUL |
| Transcribing agency | BD-DhSUL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 659.13 |
| Item number | MED |
| 245 20 - TITLE STATEMENT | |
| Title | Media planning : |
| Remainder of title | concepts and experiences / |
| Statement of responsibility, etc. | Edited by V Partha Sarathy. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | the ICFAI university press, |
| Date of publication, distribution, etc. | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 203 p. : |
| Other physical details | Ill.; |
| Dimensions | 23 cm. |
| 365 ## - TRADE PRICE | |
| Price type code | BDT. |
| Price amount | 240.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliography and indexes. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Department/Program Name | FLM |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | advertising media planning . |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sarathy, V Partha |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Siddeswari Campus-Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Checkouts | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Arts Shelf (FLM) 15 Row 03 | 2016-04-23 | Purchased | 240.00 | 659.13 MED | 025555 | 2016-04-23 | 06 | 2016-04-23 | Siddeswari Campus-Book | |||||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Arts Shelf (FLM) 15 Row 03 | 2016-04-23 | Purchased | 240.00 | 659.13 MED | 025552 | 2022-03-31 | 03 | 2016-04-23 | Siddeswari Campus-Book | 1 | 2022-03-31 | |||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Arts Shelf (FLM) 15 Row 03 | 2016-04-23 | Purchased | 240.00 | 659.13 MED | 025554 | 2016-04-23 | 05 | 2016-04-23 | Siddeswari Campus-Book | |||||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Arts Shelf (FLM) 15 Row 03 | 2016-04-23 | Purchased | 240.00 | 659.13 MED | 025553 | 2016-04-23 | 04 | 2016-04-23 | Siddeswari Campus-Book | |||||||
| Not For Loan | Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Arts Shelf (FLM) 15 Row 03 | 2016-04-23 | Purchased | 240.00 | 659.13 MED | 025551 | 2016-04-23 | 02 | 2016-04-23 | Siddeswari Campus-Book | ||||||
| Not For Loan | Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Arts Shelf (FLM) 15 Row 03 | 2019-11-17 | Purchased | 659.13 MED | 025550 | 2019-11-17 | 01 | 2019-11-17 | Siddeswari Campus-Book |