Pelton, Lou E.
Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin. - 2nd ed. - Boston : McGraw-Hill/Irwin, c2002. - xxvi, 514 p. : ill. ; 24 cm. + - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0072895128 (alk. paper)
2001031257
Marketing --Marketing channels.
Relationship marketing.
658.84
Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin. - 2nd ed. - Boston : McGraw-Hill/Irwin, c2002. - xxvi, 514 p. : ill. ; 24 cm. + - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0072895128 (alk. paper)
2001031257
Marketing --Marketing channels.
Relationship marketing.
658.84