Marketing channels : (Record no. 523)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00934cam a2200289 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhSUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211003121701.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010409s2002 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2001031257 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072895128 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-DhSUL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pelton, Lou E. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing channels : |
| Remainder of title | a relationship management approach / |
| Statement of responsibility, etc. | Lou E. Pelton, David Strutton, James R. Lumpkin. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 514 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. + |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill/Irwin series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Department/Program Name | Business Administration |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Marketing channels. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Relationship marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Strutton, David. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lumpkin, James R. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Siddeswari Campus-Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Business & Social Science Shelf -16 (Marketing) Row 01(B) | 2015-10-19 | Purchased. | 658.84 PEM | 039495 | 2015-10-19 | 04 | 2015-10-19 | Siddeswari Campus-Book | |||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Business & Social Science Shelf -16 (Marketing) Row 01(B) | 2015-10-19 | Purchased. | 658.84 PEM | 039494 | 2015-10-19 | 03 | 2015-10-19 | Siddeswari Campus-Book | |||||
| Not For Loan | Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Business & Social Science Shelf -16 (Marketing) Row 01(B) | 2015-10-19 | Purchased. | 658.84 PEM | 039493 | 2015-10-19 | 02 | 2015-10-19 | Siddeswari Campus-Book | ||||
| Not For Loan | Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Business & Social Science Shelf -16 (Marketing) Row 01(B) | 2015-10-19 | Purchased. | 658.84 PEM | 039492 | 2015-10-19 | 01 | 2015-10-19 | Siddeswari Campus-Book |