Cravens, David W.
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 9th ed. - New York : McGraw-Hill, c2009. - xv, 784 p. : Tables ; 24 cm.
Includes index.
9780071263351 0071253357
Marketing
658.802
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 9th ed. - New York : McGraw-Hill, c2009. - xv, 784 p. : Tables ; 24 cm.
Includes index.
9780071263351 0071253357
Marketing
658.802