Strategic marketing / (Record no. 543)
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000 -LEADER | |
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fixed length control field | 00699nam a22002537a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | BD-DhSUL |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20211003115211.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 151020b2009 nyu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780071263351 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0071253357 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | BD-DhSUL |
Transcribing agency | BD-DhSUL |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 21 |
Classification number | 658.802 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Cravens, David W. |
245 1# - TITLE STATEMENT | |
Title | Strategic marketing / |
Statement of responsibility, etc. | David W. Cravens, Nigel F. Piercy. |
250 ## - EDITION STATEMENT | |
Edition statement | 9th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New York : |
Name of publisher, distributor, etc. | McGraw-Hill, |
Date of publication, distribution, etc. | c2009. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xv, 784 p. : |
Other physical details | Tables ; |
Dimensions | 24 cm. |
500 ## - GENERAL NOTE | |
General note | Includes index. |
526 ## - STUDY PROGRAM INFORMATION NOTE | |
Department/Program Name | Business Administration |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Piercy, Nigel F. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Siddeswari Campus-Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Withdrawn | Not For Loan | Non-fiction | Dhanmondi Campus Library | Dhanmondi Campus Library | DL-HO-Shelf 04 Row 04 B | 2015-10-20 | Purchased. | 658.802/CRS | DM-014678 | 2015-10-20 | 01 | 2015-10-20 | Dhanmondi Campus Library-Book | |||||
Not For Loan | Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Business Shelf(Library Copy) | 2015-10-20 | Purchased. | 1 | 658.802 CRS | 039499 | 2018-02-15 | 2018-01-04 | 01 | 2015-10-20 | Siddeswari Campus-Book | ||||
Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 01(A) | 2015-10-20 | Purchased. | 658.802 CRS | 039505 | 2015-10-20 | 07 | 2015-10-20 | Siddeswari Campus-Book | |||||||
Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 01(A) | 2015-10-20 | Purchased. | 658.802 CRS | 039501 | 2015-10-20 | 03 | 2015-10-20 | Siddeswari Campus-Book | |||||||
Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 01(A) | 2015-10-20 | Purchased. | 658.802 CRS | 039507 | 2015-10-20 | 09 | 2015-10-20 | Siddeswari Campus-Book | |||||||
Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 01(A) | 2015-10-20 | Purchased. | 658.802 CRS | 039506 | 2015-10-20 | 08 | 2015-10-20 | Siddeswari Campus-Book | |||||||
Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 01(A) | 2015-10-20 | Purchased. | 658.802 CRS | 039502 | 2015-10-20 | 04 | 2015-10-20 | Siddeswari Campus-Book | |||||||
Not For Loan | Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Business Shelf(Library Copy) | 2015-10-20 | Purchased. | 658.802 CRS | 039500 | 2015-10-20 | 02 | 2015-10-20 | Siddeswari Campus-Book | ||||||
Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 01(A) | 2015-10-20 | Purchased. | 658.802 CRS | 039503 | 2015-10-20 | 05 | 2015-10-20 | Siddeswari Campus-Book | |||||||
Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 01(A) | 2016-06-16 | Purchased. | 658.802 CRS | 039504 | 2016-06-16 | 06 | 2016-06-16 | Siddeswari Campus-Book |