Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch. - 5th ed. - New Delhi : Tata McGraw-Hill, c2001. - xxvi,(various pagins) : ill. ; 24 cm.
Includes index.
0072314451
Marketing
659.1 / BEA
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch. - 5th ed. - New Delhi : Tata McGraw-Hill, c2001. - xxvi,(various pagins) : ill. ; 24 cm.
Includes index.
0072314451
Marketing
659.1 / BEA