Advertising and promotion : (Record no. 6961)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00727nam a22002417a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | BD-DhSUL |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20211003122317.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 161108s2001 ii a|||| |||| 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0072314451 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | BD-DhSUL |
Transcribing agency | BD-DhSUL |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 21 |
Classification number | 659.1 |
Item number | BEA |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Belch, George E. |
245 ## - TITLE STATEMENT | |
Title | Advertising and promotion : |
Remainder of title | an integrated marketing communications perspective / |
Statement of responsibility, etc. | George E. Belch and Michael A. Belch. |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New Delhi : |
Name of publisher, distributor, etc. | Tata McGraw-Hill, |
Date of publication, distribution, etc. | c2001. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxvi,(various pagins) : |
Other physical details | ill. ; |
Dimensions | 24 cm. |
500 ## - GENERAL NOTE | |
General note | Includes index. |
526 ## - STUDY PROGRAM INFORMATION NOTE | |
Department/Program Name | Business Administration |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Blech, Michael A. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Siddeswari Campus-Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 03(B) | 2015-10-21 | Purchased. | 220.00 | 659.1 BEA | 039408 | 2015-10-21 | 04 | 2015-10-21 | Siddeswari Campus-Book | |||||
Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 03(B) | 2015-10-21 | Purchased. | 220.00 | 659.1 BEA | 039407 | 2015-10-21 | 03 | 2015-10-21 | Siddeswari Campus-Book | |||||
Not For Loan | Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 03(B) | 2016-11-08 | purchased | 220.00 | 659.1 BEA | 000597 | 2016-11-08 | 02 | 2016-11-08 | Siddeswari Campus-Book | ||||
Not For Loan | Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 03(B) | 2016-11-08 | purchased | 220.00 | 659.1 BEA | 000596 | 2016-11-08 | 01 | 2016-11-08 | Siddeswari Campus-Book |