Clow, Kenneth E
Integrated advertising, promotion, and marketing communications / Kenneth E Clow; Donald Baack - New Delhi : Pearson education, c2002. - xxvi, 637 p. ; 24 cm.
Includes index.
8178089610
Marketing--Communication in marketing.
Advertising.
659.1 / CLI
Integrated advertising, promotion, and marketing communications / Kenneth E Clow; Donald Baack - New Delhi : Pearson education, c2002. - xxvi, 637 p. ; 24 cm.
Includes index.
8178089610
Marketing--Communication in marketing.
Advertising.
659.1 / CLI