Integrated advertising, promotion, and marketing communications / (Record no. 7015)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00715nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhSUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211003122516.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161112r20032002ii ||||| |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8178089610 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhSUL |
| Language of cataloging | BD-DhSUL |
| Transcribing agency | BD-DhSUL |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 659.1 |
| Item number | CLI |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E |
| 245 20 - TITLE STATEMENT | |
| Title | Integrated advertising, promotion, and marketing communications / |
| Statement of responsibility, etc. | Kenneth E Clow; Donald Baack |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Pearson education, |
| Date of publication, distribution, etc. | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 637 p. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Department/Program Name | Business Administration |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Communication in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Siddeswari Campus-Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 04(B) | 2016-11-12 | purchased | 659.1 CLI | 008134 | 2016-11-12 | 08 | 2016-11-12 | Siddeswari Campus-Book | |||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 04(B) | 2016-11-12 | purchased | 659.1 CLI | 008129 | 2016-11-12 | 03 | 2016-11-12 | Siddeswari Campus-Book | |||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 04(B) | 2016-11-12 | purchased | 659.1 CLI | 008132 | 2016-11-12 | 06 | 2016-11-12 | Siddeswari Campus-Book | |||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 04(B) | 2016-11-12 | purchased | 659.1 CLI | 008136 | 2016-11-12 | 10 | 2016-11-12 | Siddeswari Campus-Book | |||||
| Not For Loan | Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 04(B) | 2016-11-12 | purchased | 659.1 CLI | 008127 | 2016-11-12 | 01 | 2016-11-12 | Siddeswari Campus-Book | ||||
| Not For Loan | Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 04(B) | 2016-11-12 | purchased | 659.1 CLI | 008128 | 2016-11-12 | 02 | 2016-11-12 | Siddeswari Campus-Book | ||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 04(B) | 2016-11-12 | purchased | 659.1 CLI | 008130 | 2016-11-12 | 04 | 2016-11-12 | Siddeswari Campus-Book | |||||
| Withdrawn | Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 04(B) | 2016-11-12 | purchased | 659.1 CLI | 008135 | 2016-11-12 | 09 | 2016-11-12 | Siddeswari Campus-Book |