Rossiter, John R.
Advertising and promotion management / John R. Rossiter, Larry Percy. - USA : McGraw-Hill, c1987. - xviii, 649 p. : ill. ; 22.5 cm.
Includes index.
0070539073
Marketing
659.1 / ROA
Advertising and promotion management / John R. Rossiter, Larry Percy. - USA : McGraw-Hill, c1987. - xviii, 649 p. : ill. ; 22.5 cm.
Includes index.
0070539073
Marketing
659.1 / ROA