Advertising and promotion management / (Record no. 7019)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00633nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhSUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211003122920.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 15102s11987 us a|||| |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070539073 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhSUL |
| Transcribing agency | BD-DhSUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 21 |
| Classification number | 659.1 |
| Item number | ROA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rossiter, John R. |
| 245 1# - TITLE STATEMENT | |
| Title | Advertising and promotion management / |
| Statement of responsibility, etc. | John R. Rossiter, Larry Percy. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | USA : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c1987. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 649 p. : |
| Other physical details | ill. ; |
| Dimensions | 22.5 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Department/Program Name | Business Administration |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Percy, Larry. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Siddeswari Campus-Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Withdrawn | Non-fiction | Dhanmondi Campus Library | Dhanmondi Campus Library | DL-HO-Shelf 05 Row 04 A | 2015-10-21 | Purchased. | 659.1/ROA | DM-000720 | 2015-10-21 | 05 | 2015-10-21 | Dhanmondi Campus Library-Book | ||||
| Withdrawn | Not For Loan | Non-fiction | Dhanmondi Campus Library | Dhanmondi Campus Library | DL-HO-Shelf 05 Row 04 A | 2015-10-21 | Purchased. | 659.1/ROA | DM-000716 | 2015-10-21 | 01 | 2015-10-21 | Dhanmondi Campus Library-Book | |||
| Withdrawn | Non-fiction | Dhanmondi Campus Library | Dhanmondi Campus Library | DL-HO-Shelf 05 Row 04 A | 2015-10-21 | Purchased. | 659.1/ROA | DM-000723 | 2015-10-21 | 08 | 2015-10-21 | Dhanmondi Campus Library-Book | ||||
| Withdrawn | Non-fiction | Dhanmondi Campus Library | Dhanmondi Campus Library | DL-HO-Shelf 05 Row 04 A | 2015-10-21 | Purchased. | 659.1/ROA | DM-000719 | 2015-10-21 | 04 | 2015-10-21 | Dhanmondi Campus Library-Book | ||||
| Withdrawn | Non-fiction | Dhanmondi Campus Library | Dhanmondi Campus Library | DL-HO-Shelf 05 Row 04 A | 2015-10-21 | Purchased. | 659.1/ROA | DM-000724 | 2015-10-21 | 09 | 2015-10-21 | Dhanmondi Campus Library-Book | ||||
| Withdrawn | Non-fiction | Dhanmondi Campus Library | Dhanmondi Campus Library | DL-HO-Shelf 05 Row 04 A | 2015-10-21 | Purchased. | 659.1/ROA | DM-000718 | 2015-10-21 | 03 | 2015-10-21 | Dhanmondi Campus Library-Book | ||||
| Withdrawn | Non-fiction | Dhanmondi Campus Library | Dhanmondi Campus Library | DL-HO-Shelf 05 Row 04 A | 2015-10-21 | Purchased. | 659.1/ROA | DM-000725 | 2015-10-21 | 10 | 2015-10-21 | Dhanmondi Campus Library-Book | ||||
| Withdrawn | Non-fiction | Dhanmondi Campus Library | Dhanmondi Campus Library | DL-HO-Shelf 05 Row 04 A | 2015-10-21 | Purchased. | 659.1/ROA | DM-000721 | 2015-10-21 | 06 | 2015-10-21 | Dhanmondi Campus Library-Book | ||||
| Withdrawn | Non-fiction | Dhanmondi Campus Library | Dhanmondi Campus Library | DL-HO-Shelf 05 Row 04 A | 2015-10-21 | Purchased. | 659.1/ROA | DM-000722 | 2015-10-21 | 07 | 2015-10-21 | Dhanmondi Campus Library-Book | ||||
| Withdrawn | Not For Loan | Non-fiction | Dhanmondi Campus Library | Dhanmondi Campus Library | DL-HO-Shelf 05 Row 04 A | 2015-10-21 | Purchased. | 659.1/ROA | DM-000717 | 2015-10-21 | 02 | 2015-10-21 | Dhanmondi Campus Library-Book | |||
| Not For Loan | Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 05(B) | 2016-11-12 | purchased | 659.1 ROA | 000598 | 2016-11-12 | 01 | 2016-11-12 | Siddeswari Campus-Book | ||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 05(B) | 2016-11-12 | purchased | 659.1 ROA | 000602 | 2016-11-12 | 05 | 2016-11-12 | Siddeswari Campus-Book | |||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 05(B) | 2016-11-12 | purchased | 659.1 ROA | 000601 | 2020-01-15 | 04 | 2016-11-12 | Siddeswari Campus-Book | |||||
| Not For Loan | Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 05(B) | 2016-11-12 | purchased | 659.1 ROA | 000599 | 2016-11-12 | 02 | 2016-11-12 | Siddeswari Campus-Book | ||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 05(B) | 2016-11-12 | purchased | 659.1 ROA | 000600 | 2016-11-12 | 03 | 2016-11-12 | Siddeswari Campus-Book |