Keller, Kevin Lane.
Strategic brand management : building, measuring, and managing brand equity building, measuring, and managing brand equity / Kevin Lane Keller. - 2nd. - New Delhi : Prentice Hall ; c2003. - xiii, 788 p. : ill. ; 21 cm. +
Includes index.
9788129702549 8129702541
Marketing
Statistics
658.8 / KES
Strategic brand management : building, measuring, and managing brand equity building, measuring, and managing brand equity / Kevin Lane Keller. - 2nd. - New Delhi : Prentice Hall ; c2003. - xiii, 788 p. : ill. ; 21 cm. +
Includes index.
9788129702549 8129702541
Marketing
Statistics
658.8 / KES