Stamford University Library Catalog

Your cart is empty.

Strategic brand management : building, measuring, and managing brand equity (Record no. 7042)

000 -LEADER
fixed length control field 00767nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171118133641.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161112s2003 ii ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788129702549
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8129702541
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhSUL
Transcribing agency BD-DhSUL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 21
Classification number 658.8
Item number KES
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane.
245 0# - TITLE STATEMENT
Title Strategic brand management : building, measuring, and managing brand equity
Remainder of title building, measuring, and managing brand equity /
Statement of responsibility, etc. Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement 2nd.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Prentice Hall ;
Date of publication, distribution, etc. c2003.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 788 p. :
Other physical details ill. ;
Dimensions 21 cm. +
500 ## - GENERAL NOTE
General note Includes index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Department/Program Name Business Administration
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Statistics
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Siddeswari Campus-Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Copy number Price effective from Koha item type Total Checkouts Date last checked out
Withdrawn         Non-fiction Dhanmondi Campus Library Dhanmondi Campus Library DL-HO-Shelf 05 Row 01 A 2015-10-10 Purchased. 658.827/KES DM-014262 2015-10-10 14 2015-10-10 Dhanmondi Campus Library-Book    
Withdrawn         Non-fiction Dhanmondi Campus Library Dhanmondi Campus Library DL-HO-Shelf 05 Row 01 A 2015-10-10 Purchased. 658.827/KES DM-014260 2015-10-10 12 2015-10-10 Dhanmondi Campus Library-Book    
Withdrawn         Non-fiction Dhanmondi Campus Library Dhanmondi Campus Library DL-HO-Shelf 05 Row 01 A 2015-10-10 Purchased. 658.827/KES DM-011012 2015-10-10 06 2015-10-10 Dhanmondi Campus Library-Book    
Withdrawn         Non-fiction Dhanmondi Campus Library Dhanmondi Campus Library DL-HO-Shelf 05 Row 01 A 2016-08-07 Purchased. 658.827/KES DM-009287 2016-08-07 05 2016-08-07 Dhanmondi Campus Library-Book    
          Non-fiction Siddeswari Campus Library Siddeswari Campus Library Marketing 02 Row 01(B) 2015-10-10 Purchased. 658.827 KES 039435 2015-10-10 20 2015-10-10 Siddeswari Campus-Book    
          Non-fiction Siddeswari Campus Library Siddeswari Campus Library Marketing 02 Row 01(B) 2015-10-10 Purchased. 658.827 KES 039433 2015-10-10 18 2015-10-10 Siddeswari Campus-Book    
          Non-fiction Siddeswari Campus Library Siddeswari Campus Library Marketing 02 Row 01(B) 2015-10-10 Purchased. 658.827 KES 039434 2015-10-10 19 2015-10-10 Siddeswari Campus-Book    
        Not For Loan Non-fiction Siddeswari Campus Library Siddeswari Campus Library Marketing 02 Row 01(B) 2015-10-10 Purchased. 658.827 KES 039432 2015-10-10 17 2015-10-10 Siddeswari Campus-Book    
          Non-fiction Siddeswari Campus Library Siddeswari Campus Library Marketing 02 Row 01(B) 2015-10-10 Purchased. 658.827 KES 039431 2015-10-10 16 2015-10-10 Siddeswari Campus-Book    
        Not For Loan Non-fiction Siddeswari Campus Library Siddeswari Campus Library Marketing 02 Row 01(B) 2016-11-12 purchased 658.827 KES 018618 2016-11-12 01 2016-11-12 Siddeswari Campus-Book    
        Not For Loan Non-fiction Siddeswari Campus Library Siddeswari Campus Library Marketing 02 Row 01(B) 2016-11-12 purchased 658.827 KES 018619 2016-11-12 02 2016-11-12 Siddeswari Campus-Book    
          Non-fiction Siddeswari Campus Library Siddeswari Campus Library Marketing 02 Row 01(B) 2016-11-12 purchased 658.827 KES 018622 2016-11-12 05 2016-11-12 Siddeswari Campus-Book    
          Non-fiction Siddeswari Campus Library Siddeswari Campus Library Marketing 02 Row 01(B) 2016-11-12 purchased 658.827 KES 018621 2019-12-10 04 2016-11-12 Siddeswari Campus-Book 1 2019-12-08
          Non-fiction Siddeswari Campus Library Siddeswari Campus Library Marketing 02 Row 01(B) 2016-11-12 purchased 658.827 KES 020368 2016-11-12 07 2016-11-12 Siddeswari Campus-Book    
          Non-fiction Siddeswari Campus Library Siddeswari Campus Library Marketing 02 Row 01(B) 2016-11-12 purchased 658.827 KES 020369 2016-11-12 08 2016-11-12 Siddeswari Campus-Book    
          Non-fiction Siddeswari Campus Library Siddeswari Campus Library Marketing 02 Row 01(B) 2016-11-12 purchased 658.827 KES 020371 2017-06-14 10 2016-11-12 Siddeswari Campus-Book    
          Non-fiction Siddeswari Campus Library Siddeswari Campus Library Marketing 02 Row 01(B) 2016-11-12 purchased 658.827 KES 020374 2017-08-13 13 2016-11-12 Siddeswari Campus-Book    
          Non-fiction Siddeswari Campus Library Siddeswari Campus Library Marketing 02 Row 01(B) 2016-11-12 purchased 658.827 KES 020373 2017-09-27 12 2016-11-12 Siddeswari Campus-Book 2 2017-09-24
          Non-fiction Siddeswari Campus Library Siddeswari Campus Library Marketing 02 Row 01(B) 2016-11-12 purchased 658.827 KES 020370 2017-09-27 09 2016-11-12 Siddeswari Campus-Book    
          Non-fiction Siddeswari Campus Library Siddeswari Campus Library Marketing 02 Row 01(B) 2016-11-12 purchased 658.827 KES 020367 2019-10-19 06 2016-11-12 Siddeswari Campus-Book 1 2019-10-09
          Non-fiction Siddeswari Campus Library Siddeswari Campus Library Marketing 02 Row 01(B) 2016-12-20 Purchased 658.827 KES 020372 2016-12-20 11 2016-12-20 Siddeswari Campus-Book    
University Home | Library Home
Copyright © Stamford University Bangladesh Library

Maintained by Library Team