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Aaker, David A.

Strategic Market Management / David A. Aaker. - 7th ed. - New Delhi : Wiley, 2005. - xii, 356 p. ; 20 cm.

Includes index.

ISBN: 9788126516049

Subjects--Topical Terms:
Marketing--Strategic Market management

Dewey Class. No.: 658.802 / AAS

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