Strategic Market Management / (Record no. 7072)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00603nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhSUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171121101832.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161113t2005 ii ||||| |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126516049 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhSUL |
| Transcribing agency | BD-DhSUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 21 |
| Classification number | 658.802 |
| Item number | AAS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Market Management / |
| Remainder of title | David A. Aaker. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 356 p. ; |
| Dimensions | 20 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Department/Program Name | Business Administration |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Strategic Market management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Siddeswari Campus-Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 01(A) | 2016-11-13 | purchased | 658.802 AAS | 027722 | 2016-11-13 | 04 | 2016-11-13 | Siddeswari Campus-Book | |||||
| Not For Loan | Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 01(A) | 2016-11-13 | purchased | 658.802 AAS | 027720 | 2016-11-13 | 02 | 2016-11-13 | Siddeswari Campus-Book | ||||
| Not For Loan | Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 01(A) | 2016-11-13 | purchased | 658.802 AAS | 027719........ | 2016-11-13 | 01 | 2016-11-13 | Siddeswari Campus-Book | ||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 01(A) | 2016-11-13 | purchased | 658.802 AAS | 027721 | 2016-11-13 | 03 | 2016-11-13 | Siddeswari Campus-Book | |||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 01(A) | 2016-11-13 | purchased | 658.802 AAS | 027723 | 2016-11-13 | 05 | 2016-11-13 | Siddeswari Campus-Book |