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Malohotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra. - 4th ed. - India : Dorling Kindersley, c2004. - xxviii,(various pagins) : ill., tables ; 24 cm.

Includes bibliographical reference and index.

ISBN: 9788129702562 8129702568

Subjects--Topical Terms:
Marketing.--Research.

Dewey Class. No.: 658.83 MAM

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