Marketing research : (Record no. 7102)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00724nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhSUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220323113953.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161113s2004 ii ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788129702562 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8129702568 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhSUL |
| Transcribing agency | BD-DhSUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 21 |
| Classification number | 658.83 MAM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malohotra, Naresh K. |
| 245 1# - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | an applied orientation / |
| Statement of responsibility, etc. | Naresh K. Malhotra. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India : |
| Name of publisher, distributor, etc. | Dorling Kindersley, |
| Date of publication, distribution, etc. | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii,(various pagins) : |
| Other physical details | ill., tables ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical reference and index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Department/Program Name | Business Administration |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| Form subdivision | Research. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Siddeswari Campus-Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Business Shelf 14 (B) Row 04 | 2016-11-13 | Purchased | 500.00 | 1 | 658.83 MAM | 004958 | 2018-06-02 | 2018-05-30 | 10 | 2016-11-13 | Siddeswari Campus-Book | |||||
| Not For Loan | Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Business Shelf(Library Copy) | 2016-11-13 | Purchased | 500.00 | 658.83 MAM | 040864 | 2021-06-28 | 11 | 2016-11-13 | Siddeswari Campus-Book |