Kellogg on advertising & media : the Kellogg School of Management /
Kellogg on advertising and media
edited by Bobby J. Calder.
- Hoboken, N.J. : John Wiley & Sons, c2008.
- xi, 292 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780470119860 (cloth)
2007052392
Advertising media planning.
Advertising.
659.111
Includes bibliographical references and index.
9780470119860 (cloth)
2007052392
Advertising media planning.
Advertising.
659.111