Kellogg on advertising & media : the Kellogg School of Management / edited by Bobby J. Calder.
Contributor(s): Calder, Bobby J | J.L. Kellogg Graduate School of Management.
Material type:
BookPublisher: Hoboken, N.J. : John Wiley & Sons, c2008Description: xi, 292 p. : ill. ; 24 cm.ISBN: 9780470119860 (cloth).Other title: Kellogg on advertising and media.Subject(s): Advertising media planning | AdvertisingDDC classification: 659.111
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Siddeswari Campus-Book
|
Siddeswari Campus Library Business & Social Science Shelf- 28 (JRN Seminar-3) Row 03 | Non-fiction | 659.111 KEL (Browse shelf) | 01 | Not For Loan | 036055 |
Includes bibliographical references and index.
Business Administration
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