Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. - 14th ed. - Boston : Pearson Prentice Hall, 2012. - xxiv, 613, [97] p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
9780132167123 0132167123
Marketing.
658.8 / KOP
Principles of marketing / Philip Kotler, Gary Armstrong. - 14th ed. - Boston : Pearson Prentice Hall, 2012. - xxiv, 613, [97] p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
9780132167123 0132167123
Marketing.
658.8 / KOP