Principles of marketing / (Record no. 7644)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00737nam a2200253 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhSUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210203123154.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161201s2012 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132167123 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132167123 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhSUL |
| Transcribing agency | BD-DhSUL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| Item number | KOP |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Philip Kotler, Gary Armstrong. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Pearson Prentice Hall, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 613, [97] p. : |
| Other physical details | col. ill. ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Department/Program Name | Business Administration |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Fuller form of name | (Gary M.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Siddeswari Campus-Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 01 Row 02(B) | 2016-12-01 | Purchased | 1 | 658.8 KOP | 029538 | 2019-06-15 | 2019-06-12 | 15 | 2016-12-01 | Siddeswari Campus-Book | |||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 01 Row 02(B) | 2016-12-01 | Purchased | 658.8 KOP | 029541 | 2016-12-01 | 18 | 2016-12-01 | Siddeswari Campus-Book | |||||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 01 Row 02(B) | 2016-12-04 | Purchased | 2 | 658.8 KOP | 029542 | 2021-10-06 | 2017-10-14 | 19 | 2016-12-04 | Siddeswari Campus-Book | |||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 01 Row 02(B) | 2021-10-06 | purchased | 658.8 KOP | 029539 | 2021-10-06 | 16 | 2021-10-06 | Siddeswari Campus-Book | |||||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 01 Row 02(B) | 2021-10-28 | purchased | 658.8 KOP | 029543 | 2021-10-28 | 20 | 2021-10-28 | Siddeswari Campus-Book |