Strategic brand management : (Record no. 341)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00764nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhSUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211003121608.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151010b2008 ii ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131719770 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788178087818 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8178087812 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhSUL |
| Transcribing agency | BD-DhSUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 21 |
| Classification number | 658.827 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane. |
| 245 0# - TITLE STATEMENT | |
| Title | Strategic brand management : |
| Remainder of title | building, measuring, and managing brand equity / |
| Statement of responsibility, etc. | Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India : |
| Name of publisher, distributor, etc. | Pearson ; |
| Date of publication, distribution, etc. | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 714 p. : |
| Other physical details | ill. : |
| Dimensions | 23 cm. + |
| 500 ## - GENERAL NOTE | |
| General note | Includes index and notes. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Department/Program Name | Business Administration |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Siddeswari Campus-Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Withdrawn | Non-fiction | Dhanmondi Campus Library | Dhanmondi Campus Library | DL-HO-Shelf 05 Row 01 A | 2015-10-10 | Purchased. | 658.827/KES | DM-016745 | 2015-10-10 | 05 | 2015-10-10 | Dhanmondi Campus Library-Book | |||||
| Non-fiction | Dhanmondi Campus Library | Dhanmondi Campus Library | DL-HO-Shelf 05 Row 01 A | 2015-10-10 | Purchased. | 658.827/KES | DM-016743 | 2015-10-10 | 03 | 2015-10-10 | Dhanmondi Campus Library-Book | ||||||
| Withdrawn | Non-fiction | Dhanmondi Campus Library | Dhanmondi Campus Library | DL-HO-Shelf 05 Row 01 A | 2015-10-10 | Purchased. | 658.827/KES | DM-016749 | 2015-10-10 | 09 | 2015-10-10 | Dhanmondi Campus Library-Book | |||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Business & Social Science Shelf -16 (Marketing) Row 02(A) | 2015-10-10 | Purchased. | 250.00 | 658.827 KES | 039440 | 2015-10-10 | 05 | 2015-10-10 | Siddeswari Campus-Book | |||||
| Not For Loan | Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Business & Social Science Shelf -16 (Marketing) Row 02(A) | 2015-10-10 | Purchased. | 658.827 KES | 039437 | 2015-10-10 | 02 | 2015-10-10 | Siddeswari Campus-Book | |||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Business & Social Science Shelf -16 (Marketing) Row 02(A) | 2015-10-10 | Purchased. | 658.827 KES | 039439 | 2015-10-10 | 04 | 2015-10-10 | Siddeswari Campus-Book | ||||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Business & Social Science Shelf -16 (Marketing) Row 02(A) | 2015-10-10 | Purchased. | 658.827 KES | 039438 | 2015-10-10 | 03 | 2015-10-10 | Siddeswari Campus-Book | ||||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Business & Social Science Shelf -16 (Marketing) Row 02(A) | 2015-10-10 | Purchased. | 658.827 KES | 039441 | 2015-10-10 | 06 | 2015-10-10 | Siddeswari Campus-Book | ||||||
| Not For Loan | Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Business & Social Science Shelf -16 (Marketing) Row 02(A) | 2016-06-13 | Purchased. | 658.827 KES | 040856 | 2016-06-13 | 07 | 2016-06-13 | Siddeswari Campus-Book | |||||
| Not For Loan | Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Business & Social Science Shelf -16 (Marketing) Row 02(A) | 2016-06-13 | Purchased. | 658.827 KES | 039436 | 2016-06-13 | 01 | 2016-06-13 | Siddeswari Campus-Book |