Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
By: Keller, Kevin Lane.
Material type:
BookPublisher: India : Pearson ; c2008Edition: 3rd ed.Description: 714 p. : ill. : 23 cm. +.ISBN: 9788131719770; 9788178087818; 8178087812.Subject(s): MarketingDDC classification: 658.827
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhanmondi Campus Library-Book
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Dhanmondi Campus Library DL-HO-Shelf 05 Row 01 A | Non-fiction | 658.827/KES (Browse shelf) | 03 | Available | DM-016743 | |
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Dhanmondi Campus Library-Book
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Dhanmondi Campus Library DL-HO-Shelf 05 Row 01 A | Non-fiction | 658.827/KES (Browse shelf) | 05 | Item withdrawn | DM-016745 | |
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Dhanmondi Campus Library-Book
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Dhanmondi Campus Library DL-HO-Shelf 05 Row 01 A | Non-fiction | 658.827/KES (Browse shelf) | 09 | Item withdrawn | DM-016749 | |
Siddeswari Campus-Book
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Siddeswari Campus Library Marketing 02 Row 02(A) | Non-fiction | 658.827 KES (Browse shelf) | 01 | Not For Loan | 039436 | |
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Siddeswari Campus-Book
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Siddeswari Campus Library Marketing 02 Row 02(A) | Non-fiction | 658.827 KES (Browse shelf) | 02 | Not For Loan | 039437 | |
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Siddeswari Campus-Book
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Siddeswari Campus Library Marketing 02 Row 02(A) | Non-fiction | 658.827 KES (Browse shelf) | 03 | Available | 039438 | |
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Siddeswari Campus-Book
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Siddeswari Campus Library Marketing 02 Row 02(A) | Non-fiction | 658.827 KES (Browse shelf) | 04 | Available | 039439 | |
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Siddeswari Campus-Book
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Siddeswari Campus Library Marketing 02 Row 02(A) | Non-fiction | 658.827 KES (Browse shelf) | 05 | Available | 039440 | |
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Siddeswari Campus-Book
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Siddeswari Campus Library Marketing 02 Row 02(A) | Non-fiction | 658.827 KES (Browse shelf) | 06 | Available | 039441 | |
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Siddeswari Campus-Book
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Siddeswari Campus Library Business Shelf(Library Copy) | Non-fiction | 658.827 KES (Browse shelf) | 07 | Not For Loan | 040856 |
Includes index and notes.
Business Administration
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