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Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick.

By: Wimmer, Roger D.
Contributor(s): Dominick, Joseph R.
Material type: materialTypeLabelBookSeries: Wadsworth series in mass communication and journalism. Publisher: Belmont, CA : Thomson/Wadsworth, c2003Edition: 7th ed.Description: xii, 488 p. : ill. ; 25 cm.ISBN: 0534562744.Subject(s): Mass media -- ResearchDDC classification: 302.23
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302.23 MED Media & cultural theory / 302.23 MED Media & cultural theory / 302.23 WIM Mass media research : 302.23 WIM Mass media research : 302.23 WIM Mass media research : 302.23 WIM Mass media research : 302.23068 ALM Management of electronic media /

Includes bibliographical references and indexes.

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