Principles of marketing / Philip Kotler, Gary Armstrong.
By: Kotler, Philip.
Contributor(s): Armstrong, Gary (Gary M.).
Material type:
BookPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006Edition: 11th ed.Description: xx, 651, [94] p. : col. ill. ; 24 cm.ISBN: 0131469185; 9780131469181.Subject(s): MarketingDDC classification: 658.8
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| 658.8/KOP Principles of marketing / | 658.8/KOP Principles of marketing / | 658.8/KOP Principles of marketing / | 658.8/KOP Principles of marketing / |
Includes bibliographical references and index.
Business Administration
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