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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, Philip.
Contributor(s): Armstrong, Gary (Gary M.).
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Edition: 12th ed.Description: xxxii, 599 p. : ill. ; 24 cm.ISBN: 9780132390026 (alk. paper); 0132390027 (alk. paper).Subject(s): MarketingDDC classification: 658.8
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658.8/KOP Principles of marketing / 658.8/KOP Principles of marketing / 658.8/KOP Principles of marketing / 658.8/KOP Principles of marketing / 658.8/KOP Principles of marketing / 658.8/KOP Principles of marketing /

Includes bibliographical references and indexes.

Business Administration

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