Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
By: Hawkins, Del I.
Contributor(s): Best, Roger J | Coney, Kenneth A.
Material type:
BookSeries: McGraw-Hill/Irwin series in marketing. Publisher: New Delhi : McGraw-Hill Irwin, c2000Edition: 8th ed.Description: xxiv, 775 p. : col. ill. ; 24 cm.ISBN: 0071486654; 9780070486652.Subject(s): Consumer behavior -- United States | Marketing. -- United StatesDDC classification: 658.83420973
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Dhanmondi Campus Library-Book
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Dhanmondi Campus Library DL-HO-Shelf 05 Row 03 A | Non-fiction | 658.83420973/HAC (Browse shelf) | 02 | Item withdrawn Not For Loan | DM-001328 | |
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Dhanmondi Campus Library-Book
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Dhanmondi Campus Library DL-HO-Shelf 05 Row 03 A | Non-fiction | 658.83420973/HAC (Browse shelf) | 05 | Item withdrawn | DM-001331 |
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| 658.83420973/HAC Consumer behavior : | 658.83420973/HAC Consumer behavior : | 658.83420973/HAC Consumer behavior : | 658.83420973/HAC Consumer behavior : | 658.83420973/SCC Consumer behavior / | 658.83420973/SCC Consumer behavior / | 658.83420973/SCC Consumer behavior / |
Includes bibliographical references and indexes.
Business Administration
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