Advertising and promotion: an integreted marketing communications perspective / George E. Belch and Michael A. Belch.
By: Blech, George E.
Contributor(s): Blech, Michael A.
Material type:
BookPublisher: New York : Tata McGraw-Hill, c2007Edition: 7th ed.Description: xxv,820p. : ill. ; 24 cm.ISBN: 9780071105897; 0071105891.Subject(s): MarketingDDC classification: 659.1
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhanmondi Campus Library-Book
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Dhanmondi Campus Library DL-HO-Shelf 05 Row 02 B | Non-fiction | 659.1/BEA (Browse shelf) | 03 | Item withdrawn | DM-014061 | |
Siddeswari Campus-Book
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Siddeswari Campus Library | Non-fiction | 659.1 BEA (Browse shelf) | 01 | Not For Loan | 039394 | |
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Siddeswari Campus-Book
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Siddeswari Campus Library | Non-fiction | 659.1 BEA (Browse shelf) | 02 | Available | 039395 |
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| 659.1/BEA Advertising and promotion: |
Includes index.
Business Administration
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