International marketing / Philip R. Cateora, John L. Graham.
By: Cateora, Philip R.
Contributor(s): Graham, John L.
Material type:
BookSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill/Irwin, c2005Edition: 12th ed.Description: xxxiii, 697 p. : col. ill., col. maps ; 23 cm. +.ISBN: 0072833718 (alk. paper); 9780071111027.Subject(s): Marketing | International business enterprisesDDC classification: 658.848
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Includes bibliographical references and indexes.
Business Administration
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