Strategic Market Management / David A. Aaker.
By: Aaker, David A.
Material type:
BookPublisher: New York : Wiley, 2000Edition: 5th ed.Description: xiv, 330 p. ; 20 cm.ISBN: 9971512939.Subject(s): Marketing -- Strategic Market managementDDC classification: 658.802
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Siddeswari Campus-Book
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Siddeswari Campus Library Business Shelf(Library Copy) | Non-fiction | 658.802 AAS (Browse shelf) | 01 | Not For Loan | 032463 | |
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Siddeswari Campus-Book
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Siddeswari Campus Library Business Shelf(Library Copy) | Non-fiction | 658.802 AAS (Browse shelf) | 02 | Available | 032464 |
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| 658.8 SCM Marketing : | 658.80094 QUC Cases in European marketing management / | 658.80094 QUC Cases in European marketing management / | 658.802 AAS Strategic Market Management / | 658.802 AAS Strategic Market Management / | 658.802 CRS Strategic marketing / | 658.802 CRS Strategic marketing / |
Includes index.
Business Administration
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