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1. Advertising and promotion: an integreted marketing communications perspective / George E. Belch and Michael A. Belch.

by Blech, George E | Blech, Michael A.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Tata McGraw-Hill, c2007Availability: Items available for loan: Siddeswari Campus Library [Call number: 659.1 BEA] (1). Items available for reference: [Call number: 659.1 BEA] (1).
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2. Advertising and promotion: an integreted marketing communications perspective / George E. Belch and Michael A. Belch.

by Blech, George E | Blech, Michael A.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Tata McGraw-Hill, c2012Availability: Items available for reference: [Call number: 659.1 BEA] (1).

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