Advertising and promotion: an integreted marketing communications perspective / George E. Belch and Michael A. Belch.
By: Blech, George E.
Contributor(s): Blech, Michael A.
Material type:
BookPublisher: New York : Tata McGraw-Hill, c2012Edition: 10th ed.Description: xxxvi,842p. : ill. ; 22.5 cm.Subject(s): MarketingDDC classification: 659.1
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Siddeswari Campus-Book
|
Siddeswari Campus Library | Non-fiction | 659.1 BEA (Browse shelf) | 01 | Not For Loan | 039409 |
Includes index.
Business Administration
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