Sales, marketing, and continuous improvement : six best practices to achieve revenue growth and increase customer loyalty / Daniel M. Stowell.
By: Stowell, Daniel M.
Material type:
BookSeries: The Jossey-Bass business & management series. Publisher: San Francisco : Jossey-Bass Publishers, c1997Edition: 1st ed.Description: xvii, 286 p. : ill. ; 24 cm.ISBN: 0787908576(alk. paper); 9780787908577.Subject(s): Marketing | Corporate culture | Selling | Teams in the workplace | Customer loyalty | Organizational changeDDC classification: 658.8 Online resources: Publisher description | Table of Contents | Contributor biographical information
Incomplete contents:
The six best practices -- Manage for change -- Listen to customers -- Focus process -- Use teams -- Practice an open organization culture -- Apply technology.
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Siddeswari Campus-Book
|
Siddeswari Campus Library Marketing 02 Row 01(B) | Non-fiction | 658.8 STS (Browse shelf) | 01 | Not For Loan | 039340 | |
|
Siddeswari Campus-Book
|
Siddeswari Campus Library Marketing 02 Row 01(B) | Non-fiction | 658.8 STS (Browse shelf) | 02 | Not For Loan | 039341 |
Includes bibliographical references (p. 275-276) and index.
The six best practices -- Manage for change -- Listen to customers -- Focus process -- Use teams -- Practice an open organization culture -- Apply technology.
Business Administration
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