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1. Media planning : concepts and experiences / Edited by V Partha Sarathy.

by Sarathy, V Partha.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : the ICFAI university press, 2005Availability: Items available for loan: Siddeswari Campus Library [Call number: 659.13 MED] (4). Items available for reference: [Call number: 659.13 MED] (2).
2. Kellogg on advertising & media : the Kellogg School of Management / edited by Bobby J. Calder.

by Calder, Bobby J | J.L. Kellogg Graduate School of Management.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, c2008Other title: Kellogg on advertising and media.Availability: Items available for reference: [Call number: 659.111 KEL] (1).

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