Blech, George E.
Advertising and promotion: an integreted marketing communications perspective / George E. Belch and Michael A. Belch. - 10th ed. - New York : Tata McGraw-Hill, c2012. - xxxvi,842p. : ill. ; 22.5 cm.
Includes index.
Marketing.
659.1
Advertising and promotion: an integreted marketing communications perspective / George E. Belch and Michael A. Belch. - 10th ed. - New York : Tata McGraw-Hill, c2012. - xxxvi,842p. : ill. ; 22.5 cm.
Includes index.
Marketing.
659.1