Advertising and promotion: (Record no. 630)
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000 -LEADER | |
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fixed length control field | 00707nam a22002297a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | BD-DhSUL |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220328140501.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 151021b2009 n a|||| |||| 001 0 eng d |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | BD-DhSUL |
Transcribing agency | BD-DhSUL |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 21 |
Classification number | 659.1 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Blech, George E. |
245 ## - TITLE STATEMENT | |
Title | Advertising and promotion: |
Remainder of title | an integreted marketing communications perspective / |
Statement of responsibility, etc. | George E. Belch and Michael A. Belch. |
250 ## - EDITION STATEMENT | |
Edition statement | 10th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New York : |
Name of publisher, distributor, etc. | Tata McGraw-Hill, |
Date of publication, distribution, etc. | c2012. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxxvi,842p. : |
Other physical details | ill. ; |
Dimensions | 22.5 cm. |
500 ## - GENERAL NOTE | |
General note | Includes index. |
526 ## - STUDY PROGRAM INFORMATION NOTE | |
Department/Program Name | Business Administration |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Blech, Michael A. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Siddeswari Campus-Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Not For Loan | Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | 2015-10-26 | Purchased. | 659.1 BEA | 039409 | 2015-10-26 | 01 | 2015-10-26 | Siddeswari Campus-Book |