Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch. - 8th ed. - New Delhi : Tata McGraw-Hill, c2009. - xiii, 836 p. : ill. ; 24 cm.
Includes index.
0071284400 9780071284400
Marketing
659.1 / BEA
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch. - 8th ed. - New Delhi : Tata McGraw-Hill, c2009. - xiii, 836 p. : ill. ; 24 cm.
Includes index.
0071284400 9780071284400
Marketing
659.1 / BEA