Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch.
By: Belch, George E.
Contributor(s): Blech, Michael A.
Material type:
BookPublisher: New Delhi : Tata McGraw-Hill, c2009Edition: 8th ed.Description: xiii, 836 p. : ill. ; 24 cm.ISBN: 0071284400; 9780071284400.Subject(s): MarketingDDC classification: 659.1
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Siddeswari Campus-Book
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Siddeswari Campus Library Marketing 02 Row 03(B) | Non-fiction | 659.1 BEA (Browse shelf) | 14 | Available | 003009 | |
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Siddeswari Campus-Book
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Siddeswari Campus Library Marketing 02 Row 03(B) | Non-fiction | 659.1 BEA (Browse shelf) | 21 | Not For Loan | 039402 | |
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Siddeswari Campus-Book
|
Siddeswari Campus Library Marketing 02 Row 03(B) | Non-fiction | 659.1 BEA (Browse shelf) | 22 | Available | 039403 | |
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Siddeswari Campus-Book
|
Siddeswari Campus Library Marketing 02 Row 03(B) | Non-fiction | 659.1 BEA (Browse shelf) | 23 | Available | 039404 | |
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Siddeswari Campus-Book
|
Siddeswari Campus Library Marketing 02 Row 03(B) | Non-fiction | 659.1 BEA (Browse shelf) | 24 | Available | 039405 | |
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Siddeswari Campus-Book
|
Siddeswari Campus Library Marketing 02 Row 03(B) | Non-fiction | 659.1 BEA (Browse shelf) | 25 | Available | 039406 | |
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Siddeswari Campus-Book
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Siddeswari Campus Library Business Shelf(Library Copy) | Non-fiction | 659.1 BEA (Browse shelf) | 26 | Not For Loan | 040640 |
Includes index.
Business Administration
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